What the Frock is a NZ wide size inclusive dress hire business bringing you a curated range of high-quality dresses from New Zealand and Australian labels.

We are dedicated to empowering women of all shapes and sizes and aim to offer a diverse range of styles, including options specifically designed for plus size women. 

Our mission also includes a commitment to reducing the environmental impact of fashion. By promoting a rental model, we aim to combat the issues of landfill waste, allowing our customers to enjoy beautiful, high quality dresses without contributing to overconsumption. 

Join us in celebrating all body types and embracing more sustainable fashion, ensuring everyone can find their perfect dress while making a positive impact on the planet.